Last week, we Jamaicans lost a well-loved voice and reggae ambassador – Bunny Rugs.
Every time I hear his real name, I forget it again within minutes… even so, what other name you need other than ‘Bunny Rugs’? Besides, you should know who I talking about when I say it… if you don’t, it is unlikely you know him by his real name. William ‘Bunny Rugs’ Clark was the lead singer for Third World; probably my favourite reggae band ever, assuming you were going to force me to choose a favourite.
I remember when I jumped onto the Third World wagon – it was during their “Committed” tour sometime in the early 1990s, and it was probably the first and only time I bought tickets to a music concert … ever. I don’t think I’ll ever do that again. ( I actually went to the concert alone too – imagine that!? )
(Note: my sincere apologies if you are having difficulties viewing the videos in this post; apparently YouTube is enforcing restrictions across regions and platforms now).
Now that I’ve listened to the song again, I think “Committed” might just be my favourite Third World song too.
For someone who claims to be one of their fans, I am realising that I know very little about them. Some personal recollections include the first time I heard the names “Cat” Coore and “Ibo” Cooper – those names are so unique that they’re hard to forget. Further, I remember “Cat” Coore because my father used to mumble stories about the Coore family when I was younger. I remember his father was in politics … the Wikipedia page says his father was actually the Deputy Prime Minister under Michael Manley – so of course, it was in the midst of political drama in the 1970s.
I was never a big reggae music fan, as I mentioned last week. Partly because my father continually described it as “noise” and refused to tolerate it playing in his house. If it happened to come across the radio, he would change the station. If I even thought about playing it myself, I would get a stern lecture about what music is and how I should be “edifying myself with more uplifting sounds”. Yeah, yeah … I know. He sounds quite the stuffy elitist. And he actually kind of is … in a few different ways, but I digress.
Even though Dad despised anything reggae, he did manage to find a semblance of tolerance for Third World’s sound. Probably because it was mild, mellow, and easy to nod your head and tap your foot to. Their style is known as “roots reggae” and is described as a sub-genre of reggae which incorporates real life concerns (spirituality, poverty, etc.) into the music. More than that, the sound is less hardcore than the more popular dancehall style, with smooth and easy-going rhythms that incorporated more worldly sounds such as jazz and r&b into their music. Something some Jamaican artists were uncomfortable with and I’m willing to bet they got quite the earful about how much they were “sellouts” because they dared to reach out to the world with their music. If you are Jamaican, you know the criticisms Sean Paul got when he first hit the scene. In any case, maybe that is why I got around to liking them – at least I could listen to them at home if I wanted to in those days.
Third World has taken reggae to all corners of the world; even in doing this piece, I discovered they were here in the Pacific Northewest, where I am, as late as just last year.
Imagine that?! Wish I’d known – I might have bought my second set of concert tickets ever if I had. (No; probably not. Seattle crowds are still a little much for me.)
Their accomplishments include 10 Grammy award nominations, the 1986 Peace Medal from the U.N. among various other awards and accolades in the music industry worldwide. Their tagline has ever been “Reggae Ambassadors” and in true ambassadorial form, they have championed the cause of reggae the world over for 40 years or more. I guarantee you -any money spent on their music now is still money well spent. Their music is ageless and sounds as good to me today as it did 15+ years ago.